How to prevent Trademark Infringement? 5 strategies

In today’s competitive business landscape, establishing a unique brand identity is crucial for success. One way to achieve this is through trademark registration, which offers legal protection against unauthorized use of your brand name, logo, or other identifying features.

This comprehensive guide will cover everything you need to know about, how to prevent Trademark Infringement in India.

In India, the Trademark Act of 1999, governs the registration, protection, and penalties for trademark infringement. As a brand owner, it’s essential to understand the concept of trademark infringement and the steps to prevent it, ensuring the continued growth and success of your business.

What is trademark infringement?

Trademark infringement occurs when an unauthorized individual or entity uses a registered trademark or a deceptively similar mark for goods or services that are identical or similar to those covered by the registered trademark. This unauthorized use may confuse consumers regarding the origin of the goods or services and may lead to the dilution of the brand’s reputation and value.

Read more on Trademark Infringement..!!

What are the types of trademark infringement?

There are two main categories of trademark infringement:
Direct Infringement &
Indirect Infringement. 

  1. Direct Infringement:
    Direct infringement refers to the unauthorized use of a registered trademark or a mark that is deceptively similar to the registered trademark. This can include using an identical or confusingly similar brand name, logo, or product packaging.

  1. Indirect Infringement:
    Indirect infringement occurs when a person or entity contributes to or induces another party to commit direct infringement. This can involve providing assistance, materials, or resources that enable the infringing party to carry out the infringement. 

Registering your trademark is a crucial step in protecting your brand from infringement. A registered trademark offers several advantages, including:

  • Legal ownership and exclusive rights to use the trademark for the specified goods or services. 
  • The ability to take legal action against infringers.
  • Increased brand value and recognition.

To register your trademark in India, you must follow the application process outlined by the Controller General of Patents, Designs, and Trademarks. This process may involve conducting a comprehensive trademark search, choosing the appropriate class for your goods or services, and filing the application with the required fees and supporting documents.

How to prevent Trademark Infringement for your brand?

Prevent Trademark Infringement for your brand by following these steps;

  • Conduct Regular Searches:
    Regularly search for any instances of unauthorized use of your trademark. This can be done through a trademark watch service or by conducting searches using online databases and social media platforms. 
  • Take Action against Infringers:
    If you identify any instances of trademark infringement, take immediate action. This may involve sending a cease-and-desist letter, filing a lawsuit, or engaging in other legal actions. 
  • Educate your Employees:
    Ensure that your employees understand the importance of protecting your brand and preventing trademark infringement. Provide training on trademark law and monitor the use of your trademarks in company communications and marketing materials. 
  • Monitor Online Activity:
    Keep a close eye on online marketplaces, social media platforms, and other channels to ensure that your trademark is not being used without your permission. Utilize tools like Google Alerts to monitor mentions of your brand online. 
  • Stay Up to date with Trademark Laws:
    Trademark law is continually evolving, so it’s essential to stay informed about any changes or updates. Consult with a trademark attorney or attend seminars and workshops on trademark law to ensure you remain compliant.

What defenses can be taken to prevent Trademark Infringement?

If you’re accused of trademark infringement, you may be able to assert one of the following defenses: 

  • Fair use
  • Descriptive fair use
  • Nominative fair use
  • Prior use
  • No confusion or difference in essential features
  • Non-use of the mark by registered proprietor
  • Delay and acquiescence
  • Parody
  • Invalidity of the Registered mark

What are the remedies for trademark infringement?

In the event of trademark infringement, legal remedies may include: 

  • Temporary or permanent injunctions 
  • Damages or account of profits 
  • Destruction of infringing goods 
  • Legal costs 

In criminal proceedings, the court may impose:

  • Imprisonment for a period of six months to three years.
  • Fines ranging from INR 50,000 to INR 2 lakh

Examples of trademark infringement cases in India

Several high-profile trademark infringement cases in India highlight the importance of protecting your brand.

  • Starbucks Coffee V/S Sardarbuksh Coffee
  • Amul Dairy V/S Amul Canada 
  • Coca-Cola Company V/S Bisleri International Pvt. Ltd.

These cases demonstrate the need for strong trademark protection and proactive measures to prevent infringement.


Prevent Trademark Infringement is a serious concern for businesses in India, and taking proper preventative measures is essential to protect your brand’s reputation and value. By registering your trademark, monitoring your competition, and taking swift action against infringers, you can ensure your business remains competitive and successful in the Indian market.

1. How can I prevent trademark infringement on my brand?

Register your trademark with the relevant authorities to establish legal ownership and make it easier to enforce your rights.

2. What steps should I take to monitor trademark infringement?

Regularly conduct searches online, in relevant marketplaces, and with the help of professionals to identify any unauthorized use of your trademark.

3. What actions can be taken against trademark infringers?

Send cease and desist letters, pursue legal action, or engage in alternative dispute resolution methods to protect your trademark.

4. Is it necessary to display the ® symbol with my trademark?

While not mandatory, using the ® symbol indicates that your trademark is registered, potentially deterring infringement.

5. What is the importance of continuous brand monitoring?

Regularly monitoring your brand helps you stay vigilant against potential infringement, allowing for swift action to protect your trademark rights.

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